In Montpellier, Charlotte Faivre stands out not only for her athletic prowess in triathlon, but also for her passion for sewing. This 23-year-old turned a passion into a professional activity by launching her first collection of fanny packs made from recycled Olympic fabrics. Her brand, “By Chacha,” reflects a unique alliance between the world of sport and eco-responsible textile design.
A lifelong passion: triathlon and sewing
Born in Besançon, Charlotte Faivre has been a seasoned triathlete since she was very young. At the age of four, she began participating in this demanding sport, which combines swimming, cycling, and running. But this love for triathlon isn’t her only passion. Introduced to sewing by her grandmother, who gave her an antique sewing machine, Charlotte now enjoys creating small everyday objects, such as scrunchies and fanny packs. Sewing quickly became an escape for her, a way to balance the rigors of intensive athletic training.
When circumstances and passion collide
In 2023, after putting her athletic life on hold following a bicycle accident, Charlotte rediscovered her sewing machine. Sewing then became a place of refuge during her convalescence. She renewed her creative energy by recycling materials and began to imagine original collections using reclaimed fabrics, reinforcing her desire to breathe new life into materials.
Unexpected inspiration at the Olympic Games
The summer of 2024 marked a turning point for Charlotte Faivre. While attending the Paris Olympic Games to support her sister and a friend, it wasn’t just the sporting spectacle that captivated her. The event’s many fabrics, from banners to signage, sparked her inspiration. She decided to recycle these materials and repurpose them. This led to the idea for her first collection: fanny packs inspired by the Olympic Games.
Creating harmony through recycled fabrics
Charlotte’s fanny packs are not mere accessories, but symbols. Their creation from Olympic fabrics reflects the spirit of transparency, effort, and success that characterizes the world of elite sport. Through the transparency of the materials, she illustrates the duality between the athletes’ public image and the rigor of their daily lives. Launch of ‘By Chacha’: A Responsible Brand
July 26, 2025 marked the unveiling of “By Chacha,” as Charlotte proudly unveiled her first collection of fanny packs dedicated to the Olympic Games. But she doesn’t stop there. Her website and Instagram page reflect her commitment to sustainable fashion. Always driven by the idea of working with reclaimed materials, she offers a variety of unique and customizable accessories, ranging from scrunchies to computer cases.
The fabrics used for her creations also come from local events such as the International Extreme Sports Festival in Montpellier, as well as from local artisan workshops. Her approach is part of a process of giving materials a second life, combining creative skill and environmental awareness.
Through “By Chacha,” Charlotte Faivre reinforces the idea that sport and couture can coexist harmoniously, thus transforming the landscape of ethical fashion.