Just steps from the Place de la Comédie and the Saint-Roch train station, the renowned Danish retailer Søstrene Grene recently reopened its doors in the historic Le Capoulié building in Montpellier, revitalizing an iconic downtown address that had been closed for seven years. With an impressive sales area of nearly 400 square meters, this store is the second largest in France. Known for its home decor and chic accessories at affordable prices, this opening is a significant event for retail on Rue Maguelone and promises to attract a large number of visitors. The project, supported by the City of Montpellier, required extensive renovations and demonstrates the area’s potential for commercial revitalization. Søstrene Grene chose an exceptional location to inaugurate its new store: the Le Capoulié building, an iconic structure built in 1897. This building, once home to the Paris-Montpellier department store, is deeply rooted in the city’s heritage. Beneath the magnificent glass roof that is the pride of Montpellier’s residents, this return to commercial life has revitalized Rue Maguelone. The opening of this long-awaited store has not only delighted passersby, but has also sparked discussions about the impact of Danish design in the heart of Montpellier. To learn more about the repercussions of this arrival, see this article. A bold project supported by the city of Montpellier According to Jean Thiriez, the brand’s franchisee, the decision to open this new store in Montpellier It all started in 2017. Seduced by the reputation of the Danish brand and eager to find an exceptional location in the city center, he patiently waited to discover Le Capoulié. The renovation of this building required an investment of over €700,000, a project made possible thanks to a fruitful partnership with the City of Montpellier. The work transformed the space into a vast, modern, and welcoming retail area, while respecting its history and traditional structure.
A long-awaited return for locals
For many Montpellier residents, the reopening of Le Capoulié marks the return of commercial activity to a neighborhood that desperately needed it. Christiane, 86, a resident of Cité Mion, fondly remembers frequent visits to the Paris-Montpellier department store with her grandparents. Delighted by the arrival of Søstrene Grene, she shares her enthusiasm for this brand, which she knows well, having previously shopped at the Toulouse store. This opening breathes new life into a part of the city steeped in memories and history. For those who wish to discover the Scandinavian world and the prices offered, delve into this article.