The Søstrene Grene store in Montpellier, located in the heart of Rue Maguelone, welcomes its first customers this Friday, February 6th, at 9:59 a.m. This charming space promises to transport visitors to an authentic Nordic world with a selection of products ranging from kitchenware to office accessories, including delicious Danish specialties, all at unbeatable prices. Discover here the details of this highly anticipated opening, the store’s unique atmosphere, as well as the range of products and prices offered. A prestigious setting for a Scandinavian brand Located in the historic Capoulié building, the Søstrene Grene store is part of a rich commercial tradition. Once a landmark of the Paris-Montpellier railway, this location was one of the city’s pioneering department stores, opening its doors during the Belle Époque in 1897. Today, the site is experiencing a revival, enlivened by the aroma of wood and the clean lines of Scandinavian design that have arrived in Montpellier. The hygge spirit: a quest for comfort and well-beingDeeply rooted in Nordic culture, the store distinguishes itself through its hygge spirit. This concept, prized for its cozy and soothing atmosphere, is expressed through the generous use of scented candles, accompanied by a hot cup of tea, ideal for winter comforts. Jean Thiriez, head of the Montpellier project, confirms that this inviting atmosphere is indeed at the heart of the customer experience at Søstrene Grene. A continuous stream of new products at affordable prices
With approximately
3,000 items imported directly from Denmark, the store offers a plethora of products that are refreshed weekly. The exquisite variety offered by Søstrene Grene includes everything fromfancy notebooks
and
pastel markers to the ever-popularsalted licorice Nordic countries. This dynamic approach helps maintain enthusiasm through impulse purchases, a key technique of the Scandinavian economic model. Each product is meticulously priced, ranging from a few cents to around ten euros, thus reinforcing a privileged value for money. Objective: to attract Montpellier customers With an estimated 300,000 to 450,000 annual visitors, Søstrene Grene’s marketing strategy relies on a store layout that encourages exploration of every corner, thus optimizing each visit. An average basket size of around 14 euros is predicted, aided by prices that are rarely round, reflecting the conversion of the Danish krone to the euro. Starting Friday at 9:59 a.m., head to the heart of Montpellier to experience this unique store. Discover: the school revolution in Montpellier
the future of Hugo Reus and other events on aef-montpellier.fr .