In Montpellier, January is marked by a new resolution: Dry January. This global challenge, which began in the United Kingdom in 2013, encourages people to take a break from alcohol for a month. The city is welcoming a growing number of participants in this initiative, which combines well-being, savings, and time spent with friends, all without a drop of alcohol. Numerous activities are organized for the occasion, such as the Dry Barathon, while the Montpellier Institute of Mental Health (ICM) actively participates in this awareness campaign.
A global challenge adopted by Montpellier Every year, January becomes the month of New Year’s resolutions. Among them, Dry January
is gaining traction in Montpellier. This challenge, first launched in the United Kingdom, invites participants to abstain from alcohol for the entire month. The initiative, which has become a global phenomenon, is attracting more and more residents of the city, concerned about their physical and mental health. For some, it’s an opportunity to rethink their relationship with alcohol.
Academics and families: All tempted by the experience Léa, a 24-year-old student from Montpellier, had already tried Dry January the previous year. She testifies to the benefits she experienced: “My sleep improved and I had much more energy.” Théo, who just defended his thesis, sees the challenge as a way to recharge his wallet and his batteries. Finally, Sabrina, 48, is repeating the experience with her daughter, seeking to share alcohol-free moments while challenging their habits.
The Dry Barathon: a unique race in Montpellier
In Montpellier, the Dry Barathon This event enriches the Dry January experience. Conceived by the non-alcoholic beer brand Goxoa, it offers a fun 5km run combining visits to partner bars and entertaining challenges, all while guaranteeing a 100% alcohol-free evening. Scheduled for January 29, 2026, this outing promises to showcase a different way to party while exploring the city. Montpellier Cancer Institute (ICM): Raising Awareness Beyond the Challenge
The Montpellier Cancer Institute (ICM) is also joining the movement by highlighting the dangers of excessive alcohol consumption. The institution reminds us that alcohol is the second leading cause of preventable death in France, after tobacco.
Dry January then becomes an opportunity to assess one’s drinking habits in a non-judgmental way. In this context, the ICM is planning a day called “Join the January Challenge” on January 18, featuring interactive activities such as an obstacle course with Fatal Vision glasses and the preparation of alcohol-free cocktails. These initiatives aim to educate the public about the risks associated with alcohol and to promote healthy alternatives throughout the year.